Since its inception in 2015, Prime Day has become a major shopping holiday.
This year, Prime Day will span 48 hours, on July 15-16. During this time, ravenous shoppers hungry for a good deal will be swarming the site en masse. As an Amazon seller, this is your opportunity to make more revenue than you may on any other day of the year (even Black Friday!).
There’s a catch, though: you have to be ready.
If you aren’t, you may not have a listing that looks like a Prime Day listing. Customers will pass you by as they don’t see the benefit, and will instead go to other pages that are perfectly optimized.
That’s why in today’s article, I’m going to give you a handful of tips to make sure that deal-seekers are attracted to your product listing page like flies to honey.
Tip #1: Start Running Ads NOW
Prime Day isn’t for a few weeks. That’s why you need to start running some Amazon PPC ads today. This way, you can test budget, keywords and ad copy. By the time Prime Day rolls around, you’ll have a handful of highly optimized ads that you can use to suck in customers from all over the world.
When you run PPC ads, you get more sales on your product listing page. As a result, your product page will actually increase in organic rankings. This way, when Prime Day comes around, not only will you get new traffic from the ads you’re running, but your improved organic rankings will bring in additional buyers.
Tip #2: Optimize Your Listing
Now is the perfect time to double check your listing and make sure it’s as good as it can possibly be for when Prime Day happens. Remember, amazing pictures, bullets [LINK TO BULLETS ARTICLE] and product description copy is crucial to having a high conversion rate.
Be brutally honest with yourself about your product listing page. Could the copy be better? If you’re like most sellers, it could be. How about the keywords you’re targeting – are you hitting every buying term? Paying someone to help you do keyword research, or hiring a copywriter, will pay off in spades thanks to all the new sales you’ll make on Prime Day.
Tip #3: Double Check Your Inventory
Provided you’re already making sales on your product listing page, you can expect them to increase on Prime Day. For this reason, double check the inventory you have and make sure you have enough in stock. Running out of stock on Prime Day not only means you lose out on a huge chunk of sales, but it will also hurt your product ranking in the long run.
On the other hand, make sure you aren’t ordering TOO much inventory. If this is your first Prime Day, we recommend playing it safe and maybe ordering 15% – 30% more inventory than usual.
Tip #4: Determine Your Prime Day Strategy
Prime Day is a great time to make more profits in your store. However, it can also serve the purpose of getting the word out. Many Amazon sellers will sell at a near break-even point on Prime Day. This ensures they are giving their customers the best deal possible.
Although they don’t make a ton of money on Prime Day, they do move a large volume of products and shoot their revenue through the roof. The more people who buy their products, the more their BSR improves. Ultimately, this will lead to a lot more profit overtime.
Selling at a break-even point also ensures you’ll get more reviews. If you have a top-quality product, this will greatly increase the number of 4 and 5 star reviews you get, which will, again, dramatically increase your profit in the long run.
Lastly, the more people who see your product, the more people will search on websites like Google and YouTube for more information. If you have an infrastructure set-up to take advantage of this new traffic, you can make even more money by increasing your website’s rankings, increasing your subscriber counts on social media, and even selling additional products that are on your website only during Prime Day.
Tip #5: Find Other Websites To Promote Your Deal
Although Amazon is where Prime Day is happening, other websites are jumping on board. For this reason, it’s a great idea to submit your website to various deal websites. This will increase the amount of hungry buyers on your page, which should increase sales and conversion rates.
Also, you can use these third party websites to test deals before Prime Day.
In Conclusion
Although Prime Day is certain to skyrocket the sales of almost every Amazon seller, if you take a minute to prepare correctly, you can maximize the amount you make. Taking the time to prepare even just a little bit could equal tens to hundreds of thousands of dollars in new revenue over the course of your store’s life.
