Do you want to know the top strategies big sellers are using?
In this article we cover the top insider strategies for selling on Amazon.
Tip 1 Bundle Products Together
Add extra inexpensive products to your listing to increase the perceived value of your product.
For example, if you’re selling a garlic press you can throw in a free kitchen spatula for less than $.50. By offering more than your competition you’re more likely to get the sale.
Choose items that are small and light so they don’t increase your freight and FBA fees too much.
Look for simple products that cost under $1 to add in together with your item. If you are selling a make up brush set – then a make up brush bag might make a perfect combo item.
Often simple products can add $10 or more of perceived value to your product. When all listings look the same – customers are more likely to choose the product that offers something extra.
Tip 2 Provide Promotions
Top sellers are constantly promoting their products. If you want to get ahead on Amazon you need to use promotions to boost your sales.
Offer discounts of 10% to 50% or more to increase your sales. Vipon is the perfect channel to get in front of hundreds of thousands of buyers looking for your specific niche.
Consider giving away 100 to 500 products at extreme discounts over a period of 10 or so days to rapidly increase your sales and reviews. If you give away 50 products at the start of each month it will boost your sales and rankings above your competitors.
If you haven’t already, set up an AMZ Tracker account and get selling!
Tip 3 Pay Per Click
Optimizing Pay Per Click is one of the main ways top sellers are getting an edge.
If you increase your budget and spend on pay-per-click, your Amazon seller ad will be shown on page 1.
Sales through advertising will help to boost your organic sales. Monitor your pay-per-click activity and results on a weekly basis. Most sellers do not optimize this enough – so putting in the extra effort will help you win!
Tip 4 Sell Multiple Products
If one product is selling well, consider adding a second listing with a different offering.
For example, if your main product is a metal garlic press, you could add a second garlic press made of black rubber and try to take another spot on the first page. This strategy works best for markets with big volume. And we recommend testing other niches first before trying this.
Tip 5 Parent-Child
You can use parent-child listings to dominate rankings. This lets you sell multiple variations under 1 listing.
For example, you can price 1 item really low and the others at normal price. When users search they will see a price range, say from $5 to $20, which will entice them to click your product in the hope of snapping up a bargain.
This strategy basically lets you set a lower price in Amazon’s search results.
For example – if you are selling a tea towel set, you could offer 3 different bundles. 1 for $10, 3 for $20 and 5 for $30. That way your price will be shown as $10 to $30 – allowing you to catch buyers attention.
Tip 6 Price
Keep your margin relatively small so that you can keep your price low, since most shoppers on Amazon are price-conscious.
Drive down your costs, reduce the size of your packaging, and do everything you can to keep your listing competitive in your niche.
There are always ways to cut costs without lowering product quality. From choosing a better supplier – to cutting down on freight costs – investigate where you can shave some extra margin for your product.
Tip 7 Marketing
The more off-Amazon marketing you do, the more likely you are to dominate because most sellers do not do this.
From the top sellers we know – all of them are doing marketing in new or different channels.
