In this article we are going to show you some of the best strategies to improve your rank & organic sales on Amazon.
You just launched a new product on Amazon FBA. At first it is really hard to get any traction.
If you don’t have a high ranking, you won’t
get sales.
And if you don’t get sales, you won’t rank for a keyword.
Tricky, right?
Sales Velocity
One of the main factors for Amazon’s Ranking Algorithm is your Sales Velocity. Sales Velocity just means how many units did you sell per day or per month.
So if you sold 10 units of your product today, you have a sales velocity of 10.
The more you sell for a specific keyword search then the more likely you are to rank for a keyword.
What matters on Amazon is your sales velocity compared to your competitors products. Let’s say for your niche for the keyword “Funny Coffee Mugs for Dad” you have the following competitors
Sales Velocity
POSITION RANK 1: Competitor 1: 30 Units a Day
POSITION RANK 2: Competitor 2: 25 Units a Day
POSITION RANK 3: Competitor 3: 20 Units a Day
POSITION RANK 4: Competitor 4: 15 Units a Day
POSITION RANK 5: Competitor 5: 10 Units a Day
POSITION RANK 6: # Your Product: 8 Units a Day
If you were selling 8 units a day of this product, to get into the top 5 you would need to be selling more than 10 units a day.
You can’t just boost your sales for 1 day and expect to keep the ranking.
Amazon uses today’s sales, this month’s sales and even this year’s sales when calculating your sales velocity.
So if you really want to have an impact on your rank – you need to find a way to boost your sales by an extra 3 units a day for 10 to 15 days at least. The more you can sell for a longer time frame – the better.
Ok – so we need to sell an extra 3 products a day for 15 days. How?
This is where a tool like AMZ Tracker can help you boost your sales, increase ranking and improve your BSR.
AMZ Tracker lists your product for promotion in front of almost 2 million registered shoppers. By creating a discount coupon for your item and listing it on Vipon.com (you need an AMZTracker subscription to do this), you can sell extra units of your products each day.
BOOM! By getting these extra sales every day, you are boosting your sales velocity. You can control how many coupons to give out each day.
Sales Velocity: AFTER AMZ Tracker Promotion
POSITION RANK 1: Competitor 1: 30 Units a Day
POSITION RANK 2: Competitor 2: 25 Units a Day
POSITION RANK 3: Competitor 3: 20 Units a Day
POSITION RANK 4: Competitor 4: 15 Units a Day
POSITION RANK 5: # Your Product: 11 Units a Day
POSITION RANK 6: Competitor 5: 10 Units a Day
Now, when shoppers search for “Funny Coffee Mugs for Dad” they will see your product at rank #5 on the first page. So they are more likely to buy your product then if your rank was #8 or even on the second page.
So – doing a promotion to help boost sales and rank can lead to you getting more ongoing organic sales!
Increase Conversion Rate to Boost Rank
If 1000 people are visiting your product page and 10% are buying – then you are getting 100 orders per month.
By simply increasing your conversion rate
to 20% you now are selling 200 a month and you doubled your sales velocity.
Doing both an AMZ Tracker promotion onto Vipon.com
and increasing your conversion rate are the two most powerful ways to increase
rank over time and get more organic sales.
We covered how to improve your conversion rate in detail in last week’s article! Check it out.
Better keywords and Off Amazon Marketing are other great ways to boost your organic sales. Look out for articles on this in our blog in the coming weeks!
