How To Leverage Influencers To Boost Sales

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Following on from our Pinterest article last week – how can you reach even more influencers?

Everyone wants to be an influencer these days. But it is hard to go from 0 to 100,000 followers. The competition has increased.

So how do you get your product in front of millions of followers?

The best way is to work with people who already have big followings. In this article we cover the top 7 tips for reaching social media influencers about your Amazon business.

Tip 1 Keep it Personal

Whichever channel you target, remember that influencers get hundreds of emails a week asking them to promote people’s products.

They get constant spam. A lot of the messages are canned templates. You can make your message stand out by tailoring it to the specific person you are contacting and by referencing some of the material they posted in the past that you enjoyed.

Also, keep your message short, friendly, and don’t try to push them to promote your product. You can mention that if they are interested you will provide a free sample.

Tip 2 Tomoson

Tomson is a paid platform to find influencers that want to do reviews for products. This is a great way to reach influencers across multiple platforms.

You can quickly see their social following and statistics all in one place. I don’t recommend doing this for new products.

Wait until you have stable sales and have optimized on Amazon. Then you can reach out to people through the Tomoson services and ask them to review your product.

There are many other paid platforms that help you reach influencers too. Just start small and scale up.

Tip 3 Facebook Groups

Search for Facebook groups in your niche. Some groups have tens or even hundreds of thousands of members – all interested in a niche topic.

Instead of trying to spam the group, join it and share valuable content. After being a member for two or three weeks you can ask the admin if they will offer a special coupon for your product to the group if it’s relevant.

Always check the rules of the group before posting to make sure you don’t get kicked out.

Tip 4 YouTube

Reach out to YouTube video creators in your niche.

They may be willing to do a review on your item in return for a free sample. If they have a substantial subscriber list this can result in a boost in sales for your item.

Start by doing a search for your main keywords on youtube and see what comes up!

Tip 5 Blogs

Do a search on Google for all your main keywords and look out for blogs and websites about your target market.

These also provide backlinks to your product and can boost your rank over the long term too!

Tip 6 List Holders

Whether your niche is kitchen products or sports equipment, there are magazines, companies and individuals out there who have a list of your target customers.

Think about all the different places your target customers might visit, websites and magazines they might read, or newsletters they might receive.

Reach out to all of them and ask them if they would either be willing to offer your product to their customers at a substantial discount or to allow you to advertise through their medium.

Tip 7 Pinterest, Reddit and Other Platforms

Search all the main social media platforms to look for groups interested in your niche.

Remember to share valuable content such as useful or informative articles or fun photos about the general topic.

Don’t try to directly sell your product straight away, but post 8 to 9 pieces of content for every promotion or discount offer about your product.

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