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How to use influencers to boost your Amazon Business

Using social media to promote your FBA sales isn’t just about your own Facebook page, tweets or blog posts. You can use other people to promote your brand, too; brand ambassadors, and social media influencers.

The two are not the same. Influencers have built their own brand. For instance, someone like comedy creation Uncle Roger (Nigel Ng) who reviews other people’s fried rice videos on Youtube would be a great influencer if you sold woks and chopsticks! They are the brand, the best of them have a huge reach, and you can use that to get the word out about your brand.


Keywords – Less Is More!

You might think that the more keywords you have for your PPC advertising, the better. But it’s more a case of “getting in the zone”; like in the story Goldilocks and the three bears, there’s not enough, there’s way too many, and there’s just right.

You may be asking what’s wrong with too many keywords. Quite a lot, when it comes to advertising.

•      How can you manage your ad spending effectively with all those keywords?


Learn More About Amazon Inspire

As you may know, whenever a new idea appears somewhere in the Interwebs, Amazon comes up with a way to use it, and fast. One of the big things in the metaverse has been TikTok, so it’s not surprising that Amazon has now started a scrolling video feed of its own, Amazon Inspire.

To be honest it’s a bit of a mix of Instagram and TikTok, since it features both video and photos. Yes, that sounds pretty like what you find in your Facebook feed too, right?

The difference is that unlike with TikTok and Facebook, customers can buy the products straight off the feed. That’s a great way to sell your product!


Making PPC work better for you

Are you wasting money on ads that are not profitable? Pay Per Click advertising (PPC) is a great way to improve your sales. But it can be tricky to get the best performance, and even worse, it’s remarkably easy to waste your money.

Amazon does give you the benefit of its huge data banks and processing power, and lets you set up automatic campaigns. You can tell Amazon how much budget you have every day, or every week, and it will choose the right keywords for you. But it’s not infallible. If you only use automatic campaigns, you’re not going to optimize your ads. So you need to mix in some manual campaigns.


Amazon FBA: Learn To Earn

Learning about FBA is fascinating. But if you spend all your time passively learning stuff, and you’re not putting it into practice, your effort won’t do you much good. You need to find ways to help ensure you get a return from your investment of time and money in education.

One way is to remember the four letter “JFDI”, standing for “Just … Do It”.  Doing needs to follow learning.


Creating an Amazon advertising strategy that works for your business

Amazon advertising works well; if someone’s looking for something on Amazon, they’re a warm target. They already want the product, or at least, they say they do. But Amazon advertising can also be very competitive, so you want to get it right and not waste money on ads that aren’t working.

All Amazon advertising is pay per click – you pay when someone clicks on your ad, whether they actually buy the product or not. So watch out, if you have lots of clicks but no one ways, you can spend a substantial amount of money that you won’t get back.


Setting up an Amazon storefront

Setting up an Amazon storefront is one of the best ways to promote your brand and products on Amazon. It’s available to all brand registry enrolled sellers, which you should be if you have a registered trademark, and it lets you showcase your products and tell your brand story.

Let’s just look at a few key advantages. First of all, you have a front page where you can send social media and newsletter contacts; you don’t have to send them straight to an individual product. Secondly, you can show different products together, which is great news if you have a collection of matching items such as lime green kitchenware or alpaca wool clothing, or different specialized cleaning products (for leather, silver, copper, stains…).


Automating Amazon

FBA outsources a lot of your work to Amazon. But if you’re an FBA seller you’ve already discovered that it doesn’t outsource all of it.

However, there are ways to get a lot more of your basic business processes either automated or outsourced. Using integration tools to automate processes that you’d otherwise have to do manually is a smart move; it frees your time up, saves money, and also helps prevent those tiny errors that creep in when you have to retype figures from one place to another.

(Disclaimer: We have a great product that does a lot of this stuff. Want to know more? Here’s our job description!)

One area you can outsource is prep. Most suppliers can do more of the prep work; for instance, they can barcode your product, provide pack inserts, and so on. If you use ThomasNet or AliBaba for your sourcing, they may even be able to ship direct to Amazon, taking their cue from inventory levels reported to them from Amazon without your having to do anything to make it happen.


Making your FBA business more profitable in 2023

A new year is about to begin. Let’s see how you can make it a more profitable year; call that your New Year’s resolution if you like!

The best approach is to look methodically at each aspect of your business. Find out which areas are making the most profit, and which are not contributing much if anything. Then, simply do more of the first and less of the second, and hey presto! More profit.


Taking and managing great photos for your listing

Photos are really crucial for selling on Amazon. Unlike a bricks and mortar shop, customers can’t touch and feel what they’re buying, so they rely on your photos to get a feel for the product.

You may think you need to have a DSLR and a whole load of studio equipment to take good photos. Actually, you don’t. Taking product photos is all about the set-up.


Amazon FBA: Free Your Creativity!

It’s easy to get stuck in a rut when you’re in business. But sometimes you need some creativity. What can you do when it’s not there to call on?

Well, there are plenty of ways to free up your creativity and get your brain making all sorts of creative connections. Once you’ve done that, you’ll find you’re getting new ideas all the time; ideas for new products, new marketing angles, new ways to operate your business, whatever it is you’re focused on.


Time Management for FBA sellers

A lot of people think selling on FBA is going to be easy. They see it as passive income; set up your products, ship them to the warehouse, and wait for the money to come in.

If you’re already an FBA seller you know it doesn’t work like that. There’s a lot to do, from sourcing new product to running advertising campaigns, responding to client issues, and ensuring you know just how much inventory you have.

So you’ll need to manage your time. If you’re not managing it properly, your work is managing you, instead.


How a consultant can improve your FBA business

Many FBA sellers get started as a side hustle. Their business is, at first, run from the garage, or the kitchen table. They may be CEOs, but they don’t have a finance guy, a marketing consultant, or anyone else on the team.

Once you’ve been in business a couple of years you may think you’re doing pretty well. Perhaps you’ve got a photographer and a copywriter and an SEO person on the team. So do you really need to bring in a consultant as well?


Sold by eBay, Fulfilled by Amazon

Amazon has really great delivery; everybody knows that. Amazon is the master of logistics, and not just in the US. And if you’re an FBA seller, Amazon takes the entire task of fulfillment off your shoulders and does it for you, admittedly at a price.

Compare your poor eBay seller. They get contacted by eBay that someone’s bought some stuff, then they have to pack the order, get it posted, message the buyer and keep on top of deliveries, all on their own.


Pricing for the holidays: what to do, and what not to do

Q4 is the top selling quarter for retail, including FBA sellers. Unless you’re in a mainly B2B area like office stationery, you’re likely to make far more profit this quarter than the rest of the year. A lot of that will be pushed into the time from Black Friday and Thanksgiving through to Christmas/Hanukkah/Kwanzaa, and you’re going to have a bit of stress in your life making sure you have inventory available, managing your ad campaigns, and getting your pricing right.

Pricing is particularly important in the holiday season as you don’t want to leave any money on the table. Even if normally you try to have the bargain product, it may be worth taking a slightly different tack right now.


Stop the leaks! Where Amazon profits leak out and how to stop it

Leaky pipes are a big problem. You start with a gush of water and you end up with just a trickle after it’s all leaked out of one little hole or another.

An FBA leaky business is the same. You start with a great selling product, but when you come to look at the profits, somehow they all leaked out along the way.

So let’s look at where those leaks are and how to stop them up!

A big one is Amazon fees. You need to build those into your business plan from the get-go.


Relaunching Your Amazon Product

Maybe you have a product that didn’t get off to a good start. You launched it at just the wrong time. Or maybe you have a product that has started to see sales tailing off. Is it time for a relaunch?

It certainly could be. But before you start thinking about a relaunch strategy, do your homework. Find out what are the main issues with the product. For instance, is it not attracting any traffic, or is it not converting viewers into buyers? Whichever is the case, a relaunch could work well, but you’d need to take different actions in each case.


PPC Strategies that work

PPC advertising starts off very simply, You choose those keywords that fulfill two basic conditions; that they’re relevant to your product, and that they are affordable to your budget.

Then you can refine your mix of keywords by investing in the ones that work, ceasing to use the ones that don’t, and building a negative keyword list to exclude the ones that cost you money for no return at all.

But there are also a few strategies you could adopt to achieve particular objectives, and those are what we’re going to talk about in this post.


How to track your PPC ad metrics

To get the best out of your investment in pay-per-click (PPC) advertising, you need to start tracking your ad spend and its results on a regular basis. It’s best to create a regular process, looking at your ads every week or month, so you know what’s working, and what’s not working and can be trimmed away.

Getting the rhythm right is important. Amazon will deliver constant data insights in real time, and it would be easy to just keep clicking away all the time, so you may need to discipline yourself to just do the regular reviews. Equally, some FBA sellers get so immersed in product launches, inventory management, and so on, that they find it difficult to get round to reviewing their metrics.


When your FBA business takes over your life

FBA businesses can grow surprisingly fast. One moment it’s a side hustle you can easily run in your spare time, the next it’s a monster which requires a more-than-full-time CEO. Success can easily be overwhelming. So if you have a Godzilla-style FBA business, how can you cope?

First of all, you need to sort out what needs to be done, and focus on that. In fact, you also need to sort out the difference between important and urgent. An important thing needs to be done, but it could be done today, tomorrow, next week. An urgent task is one that needs to be done right now. Some tasks are neither important nor urgent; just cut them out. You actually can afford to delete them completely from the to-do list. Other tasks are one or the other, but a select few tasks are both important and urgent. These are the top priority.