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How a consultant can improve your FBA business

Many FBA sellers get started as a side hustle. Their business is, at first, run from the garage, or the kitchen table. They may be CEOs, but they don’t have a finance guy, a marketing consultant, or anyone else on the team.

Once you’ve been in business a couple of years you may think you’re doing pretty well. Perhaps you’ve got a photographer and a copywriter and an SEO person on the team. So do you really need to bring in a consultant as well?


Sold by eBay, Fulfilled by Amazon

Amazon has really great delivery; everybody knows that. Amazon is the master of logistics, and not just in the US. And if you’re an FBA seller, Amazon takes the entire task of fulfillment off your shoulders and does it for you, admittedly at a price.

Compare your poor eBay seller. They get contacted by eBay that someone’s bought some stuff, then they have to pack the order, get it posted, message the buyer and keep on top of deliveries, all on their own.


Pricing for the holidays: what to do, and what not to do

Q4 is the top selling quarter for retail, including FBA sellers. Unless you’re in a mainly B2B area like office stationery, you’re likely to make far more profit this quarter than the rest of the year. A lot of that will be pushed into the time from Black Friday and Thanksgiving through to Christmas/Hanukkah/Kwanzaa, and you’re going to have a bit of stress in your life making sure you have inventory available, managing your ad campaigns, and getting your pricing right.

Pricing is particularly important in the holiday season as you don’t want to leave any money on the table. Even if normally you try to have the bargain product, it may be worth taking a slightly different tack right now.


Stop the leaks! Where Amazon profits leak out and how to stop it

Leaky pipes are a big problem. You start with a gush of water and you end up with just a trickle after it’s all leaked out of one little hole or another.

An FBA leaky business is the same. You start with a great selling product, but when you come to look at the profits, somehow they all leaked out along the way.

So let’s look at where those leaks are and how to stop them up!

A big one is Amazon fees. You need to build those into your business plan from the get-go.


Relaunching Your Amazon Product

Maybe you have a product that didn’t get off to a good start. You launched it at just the wrong time. Or maybe you have a product that has started to see sales tailing off. Is it time for a relaunch?

It certainly could be. But before you start thinking about a relaunch strategy, do your homework. Find out what are the main issues with the product. For instance, is it not attracting any traffic, or is it not converting viewers into buyers? Whichever is the case, a relaunch could work well, but you’d need to take different actions in each case.


PPC Strategies that work

PPC advertising starts off very simply, You choose those keywords that fulfill two basic conditions; that they’re relevant to your product, and that they are affordable to your budget.

Then you can refine your mix of keywords by investing in the ones that work, ceasing to use the ones that don’t, and building a negative keyword list to exclude the ones that cost you money for no return at all.

But there are also a few strategies you could adopt to achieve particular objectives, and those are what we’re going to talk about in this post.


How to track your PPC ad metrics

To get the best out of your investment in pay-per-click (PPC) advertising, you need to start tracking your ad spend and its results on a regular basis. It’s best to create a regular process, looking at your ads every week or month, so you know what’s working, and what’s not working and can be trimmed away.

Getting the rhythm right is important. Amazon will deliver constant data insights in real time, and it would be easy to just keep clicking away all the time, so you may need to discipline yourself to just do the regular reviews. Equally, some FBA sellers get so immersed in product launches, inventory management, and so on, that they find it difficult to get round to reviewing their metrics.


When your FBA business takes over your life

FBA businesses can grow surprisingly fast. One moment it’s a side hustle you can easily run in your spare time, the next it’s a monster which requires a more-than-full-time CEO. Success can easily be overwhelming. So if you have a Godzilla-style FBA business, how can you cope?

First of all, you need to sort out what needs to be done, and focus on that. In fact, you also need to sort out the difference between important and urgent. An important thing needs to be done, but it could be done today, tomorrow, next week. An urgent task is one that needs to be done right now. Some tasks are neither important nor urgent; just cut them out. You actually can afford to delete them completely from the to-do list. Other tasks are one or the other, but a select few tasks are both important and urgent. These are the top priority.


Things not to do as an FBA seller

Sometimes it’s as useful to know what not to do as it is to know what you should do. There are a few really basic things that, as an FBA seller, you should steer clear of. It will save you a lot of trouble.

First of all, don’t break the rules. Don’t even try to be a little bit clever and get around the rules. Amazon is very strict, and it has crackdowns every so often, too. Breaking the rules could get your account closed down without notice. So: don’t break the rules.

(And you should make a point of keeping yourself informed about Amazon’s rules and any changes that are made over time. Your product might be fine today and banned tomorrow.)


Structuring your ad campaigns on Amazon

Many FBA sellers get started with PPC ads in a pretty rough-and-ready way. They either select Amazon’s automatic campaign for their first product, or pick a few keywords and see what happens.

That’s fine for a first product, but once you grow your business it becomes difficult to manage. Structuring your campaigns becomes more important. There are some big benefits; a well structured campaign is easier to run, easier to monitor, and easier to improve.


Building Relationships With Customers

Every business needs to build strong relationships with its customers. But if you’re an FBA seller, that’s difficult, as you don’t control the relationship. The customers are Amazon’s customers, and your ability to interact with them is strictly limited.

So you need to look for ways to build those relationships outside Amazon. That means building on your customer’s common interests rather than on the transaction. In some cases, you’ll be building relationships with people who aren’t customers, but might well become customers.


Growing a multi-million dollar Amazon brand

If you’re a brand registered FBA seller, your brand may be a nice side hustle for you. Or it might have become a full time job.

But you might want to go further. Can you make it into a multi-million dollar brand?

It’s a stretch. You’ll need to expand your team. You’ll need to think of yourself as a CEO and marketing manager rather than as a small business owner. You’ll need to make a big commitment. And you might need to smarten up in a few areas, too.


How many products do you need to sell on Amazon?

You may have got started with a single branded FBA product. Many sellers do. Considering that samples and inventory for a single product are likely to cost you $3,000 to $5,000, launching with more than one product can be capital-intensive.

Even if you already retail through your own sales channels, remember that you’ll have to set aside a certain amount of inventory in Amazon’s warehouses. That can eat up your cash so you might want to start with a skeleton portfolio, or only highlighting your new products, for instance.


Finding the right products to sell on Amazon

When you’re looking for products to sell as an FBA seller, you’re looking for products that will make you money. Being an FBA seller isn’t like being a craftsperson on Etsy, in which case, you sell the things you already make, and perhaps try to make them a bit more market-orientated. It’s not like running a hardware shop, in which case you have to sell all the bits and pieces people want. You just want to choose products that are profitable.

But how do you find them?


Keyword stuffing: what it is and how to stop doing it

If you’ve ever read a page which repeats the same words over and over again, quite often without really saying anything worth your reading, that’s a keyword-stuffed page.

Back in the very early days of the internet, search engines were rather simple things. They looked for keywords in web pages, and they counted how many times the keywords came up. Then they awarded a score for that. The more keywords, the higher you ranked.

So canny people made sure their keywords appeared lots of times in their web pages, even if it didn’t really make sense. You got a feeling they had looked at Roget’s thesaurus too much. You’d find sentences like “when you open the box you will feel amazed to see such a stylish pen, stylish writing instrument, good-looking ballpoint.”


Why you need to update your Amazon product listings

When you go in a bricks and mortar store and it feels a bit tired, you know it. The Christmas decorations are still up and it’s July? It doesn’t entice. You probably will walk out of there without buying anything.

Amazon product listings are the same. They may have been great and state-of-the-art a couple of years ago, but need a refresh; the online equivalent of a lick of paint and a new window display.

But how do you know which pages really need updating? And where should you focus your effort?


Inflation and the FBA Seller

Inflation has really taken off this year. Supply chain disruptions due to Covid had already started it off, but the hike in energy and food prices as a result of war in Ukraine are now pushing it further; currently prices are increasing by over 9% year-on-year. That comes after years of low single-digit inflation and, in e-commerce, prices that were actually falling, so it’s a big shock.

How are consumers reacting? First of all, they’re making fewer impulse purchases and buying fewer ‘fun’ products. Rubber chickens, T-Rex costumes, and similar amusements are probably not going to sell well right now.


Creating A Great Amazon Storefront

An Amazon Storefront is a great way to capture customers. When they’re on your storefront, they’re not seeing your competitors’ products; it’s as if they’re in your shop, not on Amazon at all. And while they’re in the shop, they may well see other things they want to buy. (Remember going to the grocery store and coming out with a load of stuff that wasn’t on your list?)

Your Store is also the best way to communicate your brand on Amazon. Product pages, however much you use the create opportunities you’re given, look like Amazon product pages, but your Storefront can look like your brand.

One key to success is to create a Storefront that has more than three tabs. According to Amazon that can nearly double user retention, and adds a third to sales per shopper. After all, you’ve given them a couple of reasons to click on to the next tab, and see what’s there.


Increasing Traffic To Your Amazon Listing

According to estimates we’ve seen, a third of customer traffic begins off the Amazon platform. While two-thirds of customers come to Amazon and start shopping, the others are following links they’ve seen elsewhere.

There are big advantages to this traffic. If you point customers from your website or social media to your product page, they will see your product directly. They won’t have to search, and they won’t see competitors’ products up against yours. Or you can point them to your Amazon Store where they’ll see all your products, not just the one they want, and they’ll also see your branding rather than just a typical Amazon product page.



When you’re thinking of discounting a product there are a number of questions you need to ask yourself. If you’re not certain of what you’re doing, you’re making less profit for no reason.

First of all you need to ask what is the purpose of the discount. It should have a definite reason, such as: