As an Amazon FBA seller, understanding the complexities of accounting and taxes can be challenging. In this piece, we’ll walk you through the key elements you need to grasp in this domain.
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In the dynamic world of online selling, innovation is the key to capturing your audience’s attention. Smart sellers are leveraging a variety of platforms and tools to engage with customers and grow their brands.
In this post, we will explore some innovative marketing strategies that are making waves in the e-commerce sphere.
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Amazon Prime Day is always a great time to boost your sales. First of all, Amazon does a whole load of advertising in the run-up to Prime Day, so you can piggyback on those ads and the high consumer awareness they create. Secondly, buyers are on the lookout for deals and in the mood for buying, so it’s a good moment to catch them on your product listing.
Only one problem – we’re not quite sure when Prime Day is going to be. But most likely it will be soon – it’s usually (though not always) in June or July. And usually, despite its name, it’s at least two days of marketing extravaganza and great offers, making over $10bn of sales. So how can you make the most of it?
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As a general guideline, sea shipping tends to be cheaper yet slower, while air freight offers speed at a higher cost. However, there are exceptions. Let’s explore the top seven considerations of choosing between air and sea freight for Amazon FBA.
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In the world of Amazon FBA, managing a remote supplier relationship is quite the norm. This often-distant arrangement can be challenging, but with a few strategic steps, it’s possible to turn it into a productive alliance.
Be Proactive and Do Your Due Diligence
The buck stops with you when it comes to ensuring that you’re working with a credible and reliable supplier. Yes, even the best suppliers can have off days, and you might face quality issues or production glitches. A structured, consistent process for every order can help reduce the risk of unpleasant surprises.
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Starting an FBA business is easy. But a lot of businesses drop out in the first year. Others struggle for a few years and then give up. Others go from strength to strength and make their owners a fortune.
What’s the difference? Luck? Having a better product? No. The difference is that the successful FBA businesses know how to avoid the pitfalls. So to give you some useful help, here’s our list of ‘how not to sell on Amazon’.
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If you’re an FBA seller, you took the decision to let Amazon look after your logistics. You don’t need to run a warehouse, take deliveries, or send orders out; Amazon covers all of that for you.
But while Amazon does a great job, it’s not infallible. Sometimes thing go wrong. That might mean your inventory gets lost, or damaged. So when that happens, you’re in line for compensation.
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Amazon Attribution can be described as a self-service analytics tool. That doesn’t sound particularly interesting. On the other hand, you could describe it as a really great advertising productivity tool. That sounds a lot better, doesn’t it?
Let’s also mention that if you’re an FBA seller Amazon will give it access to Amazon Attribution for free! All you have to do is learn how to use it.
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Many FBA entrepreneurs find themselves overwhelmed by the day-to-day tasks of running their business, effectively trading one job for another. One solution to this issue is to hire virtual assistants and freelancers to manage various aspects of your business, freeing up time for more strategic tasks.
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In this article, we’ll discuss the most common mistakes sellers make when doing business on Amazon and how to avoid them.
#1 Insufficient Time and Effort
Regardless of your initial investment, the key to success is dedicating ample time and effort to optimize your products, systems, and business. Instead of seeking quick wins, commit to building the right team and processes for long-term profitability.
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Although your relationship with customers on Amazon FBA may be indirect, as they technically “belong” to Amazon, it’s still crucial for you to provide excellent service. Not only does this ensure a positive customer experience, but it can also help you stand out from the competition. Here are some tips on how to provide top-notch customer service as an Amazon FBA seller.
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Are you struggling to make your Amazon products sell?
You might be missing out on potential sales by not optimizing your product listings and advertising.
Here are some of our best tips and hacks to help you improve your FBA sales:
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Blogging is a great way to boost products, particularly for niche products where users all share a common interest.
For instance, if you sell works, spatulas or special ingredients, an Asian cooking blog could really put some spice into your sales. Blogs for drinkers of gourmet tea, for cat owners, model-makers, crafters – you can surely think of a blog that could get potential buyers reading regularly. And every time they read, they’ll see your brand and your products.
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Using social media to promote your FBA sales isn’t just about your own Facebook page, tweets or blog posts. You can use other people to promote your brand, too; brand ambassadors, and social media influencers.
The two are not the same. Influencers have built their own brand. For instance, someone like comedy creation Uncle Roger (Nigel Ng) who reviews other people’s fried rice videos on Youtube would be a great influencer if you sold woks and chopsticks! They are the brand, the best of them have a huge reach, and you can use that to get the word out about your brand.
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You might think that the more keywords you have for your PPC advertising, the better. But it’s more a case of “getting in the zone”; like in the story Goldilocks and the three bears, there’s not enough, there’s way too many, and there’s just right.
You may be asking what’s wrong with too many keywords. Quite a lot, when it comes to advertising.
• How can you manage your ad spending effectively with all those keywords?
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As you may know, whenever a new idea appears somewhere in the Interwebs, Amazon comes up with a way to use it, and fast. One of the big things in the metaverse has been TikTok, so it’s not surprising that Amazon has now started a scrolling video feed of its own, Amazon Inspire.
To be honest it’s a bit of a mix of Instagram and TikTok, since it features both video and photos. Yes, that sounds pretty like what you find in your Facebook feed too, right?
The difference is that unlike with TikTok and Facebook, customers can buy the products straight off the feed. That’s a great way to sell your product!
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Are you wasting money on ads that are not profitable? Pay Per Click advertising (PPC) is a great way to improve your sales. But it can be tricky to get the best performance, and even worse, it’s remarkably easy to waste your money.
Amazon does give you the benefit of its huge data banks and processing power, and lets you set up automatic campaigns. You can tell Amazon how much budget you have every day, or every week, and it will choose the right keywords for you. But it’s not infallible. If you only use automatic campaigns, you’re not going to optimize your ads. So you need to mix in some manual campaigns.
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Learning about FBA is fascinating. But if you spend all your time passively learning stuff, and you’re not putting it into practice, your effort won’t do you much good. You need to find ways to help ensure you get a return from your investment of time and money in education.
One way is to remember the four letter “JFDI”, standing for “Just … Do It”. Doing needs to follow learning.
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Amazon advertising works well; if someone’s looking for something on Amazon, they’re a warm target. They already want the product, or at least, they say they do. But Amazon advertising can also be very competitive, so you want to get it right and not waste money on ads that aren’t working.
All Amazon advertising is pay per click – you pay when someone clicks on your ad, whether they actually buy the product or not. So watch out, if you have lots of clicks but no one ways, you can spend a substantial amount of money that you won’t get back.
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Setting up an Amazon storefront is one of the best ways to promote your brand and products on Amazon. It’s available to all brand registry enrolled sellers, which you should be if you have a registered trademark, and it lets you showcase your products and tell your brand story.
Let’s just look at a few key advantages. First of all, you have a front page where you can send social media and newsletter contacts; you don’t have to send them straight to an individual product. Secondly, you can show different products together, which is great news if you have a collection of matching items such as lime green kitchenware or alpaca wool clothing, or different specialized cleaning products (for leather, silver, copper, stains…).
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