is one of the most important factors for ranking your product. Amazon
Advertising can help drive sales hence improving your product ranking too. In
this article we are going to cover the top 7 tips for setting up your Amazon
pay per click campaign.
Tip 1 Amazon Pay
The same team
who built the Amazon search engine also built the Amazon pay per click engine.
It’s not the same as Google. Amazon’s campaigns work using relevancy.
For example, if you use the keyword men’s gift in your pay per click campaign, unless it’s included on your listing you will get very few impressions.
Customers come to Amazon and use keywords to find your products. That’s why including the RIGHT KEYWORDS in your search terms is super important and can massively impact your sales. In this article we cover the top 7 tips for boosting your sales using search terms in the backend of your listing.
Tip 1 1000 Characters
lets you input five sets of search terms that customers might use to find your
Each one of
these can include up to 1000 characters of text.
You can include
phrases, individual words, or strings of keywords in a row in each slot during
the listing set up.
For example, if your main keywords are water bottle, BPA free bottle and non-BPA bottle you can include these one after the other in a string, such as water bottle BPA free bottle non-BPA bottle.
You have heard
selling on Amazon is a great opportunity. It doesn’t have to cost a lot to get
started. In this article we cover the 7 steps you need to take to start your
business with $1000.
You can also use
Unicorn Smasher 100% FREE to start finding product ideas.
Step 1 Multiple Channels
There are many
different ways to get started as a seller on Amazon today.
You can send in products that you have around your house for resale. From used books to used barbecue equipment, Amazon sells billions of different items and there are people looking for new and used items in every category.
Reviews are a critical
factor in the Amazon Ranking Algorithm & also in customers buying
positive reviews you have – the more likely it is Amazon will show your product
on page 1. And your conversion rate will be higher too!
recommend launching promotions on AMZ Tracker & Vipon – to maximize your
chance of getting more reviews. In this article we also cover our other top
tips on how to get more reviews for the things you sell on Amazon.
Tip 1 Use a
several great automatic email services that send a message to your buyer
straight after they buy your product or after it has been delivered.
Set up a series of emails to inform the customer the goods are shipped, to ask if there are any problems, and to ask if they are happy to give feedback. It’s more important to prevent negative reviews than to focus on getting as many reviews as possible.
Do you want to know the top strategies big sellers are using?
In this article we cover the top insider strategies for selling on Amazon. Tip 1 Bundle Products Together Add extra inexpensive products to your listing to increase the perceived value of your product.
For example, if you’re selling a garlic press you can throw in a free kitchen spatula for less than $.50. By offering more than your competition you’re more likely to get the sale.
Choose items that are small and light so they don’t increase your freight and FBA fees too much.
At the end of
the day – you started your business to make money. If you do not make profit –
then all the effort results in no return for you.
In this article
we cover some ways you can make your cash stretch further to help your business
Tip 1 Start Small and Cycle
Start with a
small order of 100 to 500 units and do all the marketing possible to sell these
units. Once you’ve sold them, you can reinvest into an order twice the size,
and then cycle and repeat. That way you can turn a small $2000 investment into
$10,000 or more of stock that you are selling each month.
You might be
starting out with only a small amount of capital, but there are several ways to
boost your cash flow and profits that will allow you to scale faster.
Make sure you
find the time to optimize your product and listing, and within a few months it
can become a decent profit center. If you only place small trial orders for
every new item, you minimize how much cash you need and also greatly reduce
This will slow
down your long-term growth, but will also prevent big mistakes from buying too
much of a bad product.
Tip 2 Just In Time Stock
If you are manufacturing
in China and it takes 60 days to make your product and ship it, you’re going to
need at least 120 days of stock on order at any one time. If you have 60 days
worth of stock in Amazon, you have to reorder because just as the stock in
Amazon runs out your new order should arrive.
If you are
selling 20 units a day that means you have to have enough money for 2400 units
at a time. But, if your lead time and freight were only 30 days, you would only
need 600 units in stock and 600 units on reorder.
You can use cash
cow pro’s built-in calculator to see how lead time affects the investment and
lead time can make or kill your business.
Tip 3 Freight
If you ship by
air it might take 7 days for your product to arrive, whereas by sea you could
wait 30 days or more.
getting low on stock, using air freight means you can order less each time and
get into Amazon quickly. If your products have to go by sea because they are
large and heavy, you need to buy more and there’s a higher risk of running out
To reduce the
amount of cash you have tied up in products, try to go for light, small items
that you can restock in small quantities.
Tip 4 Supplier Credit
A great way to
boost your cash flow is to request credit or better payment terms from a
supplier you’ve used for a few orders.
paying a 30% deposit they may let you pay before shipment, or if you have a
very good relationship they may only request payment after delivery. If you’ve
been dealing with the supplier for more than a year you might be able to
stretch it out to 30 or 90 days payment terms.
That means you
could sell the product before you even owe them the money.
Tip 5 Freight Payment
can add up.
are willing to pay this on your behalf provided that you pay them after
delivery. Usually they won’t do this on the first order, but from the second
order onwards this could help you free up cash.
Tip 6 Credit Card
There are a lot
of different expenses involved in the Amazon business, from pay per click to
paying for software subscription fees.
Get a credit
card that lets you pay as late as possible without interest. Basically you’ll
use it to finance part of your cost,
interest-free, adding 15 to 30 days or more to the date when you owe the
Tip 7 Lower Cost Products with High Margin
Your cash is
dependent upon your product margin.
If your product
costs one dollar and sells for $20, you will have a lot of spare cash because
you don’t need to reinvest much to reorder. But if your product costs nine
dollars and sells for $20 most of the money that you made will go back to
The larger your
margin the higher your cash balance will be. Do everything you can to negotiate
the price down, and bundle products to increase the value of your item.
In this article
we cover your first seven days of your Amazon business, and what you need to do
to get going. If you are selling already you can use this as a template for
launching your next product.
Your goal for
the week is to have samples of the product you are going to order on their way
Day 1 Product Research
A product that
was excellent last month could suddenly have 10 aggressive new competitors this
month. A niche becomes hot and everyone floods in.
That’s why you need to do your product research quickly and get the product into Amazon to test it in the minimum time possible, because sometimes you only have a few months’ window when sales are strong and competition is low.
Following on from
our Pinterest article last week – how can you reach even more influencers?
to be an influencer these days. But it is hard to go from 0 to 100,000
followers. The competition has increased.
So how do you
get your product in front of millions of followers?
The best way is
to work with people who already have big followings. In this article we cover
the top 7 tips for reaching social media influencers about your Amazon
Tip 1 Keep it Personal
Whichever channel you target, remember that influencers get hundreds of emails a week asking them to promote people’s products.
constant spam. A lot of the messages are canned templates. You can make your
message stand out by tailoring it to the specific person you are contacting and
by referencing some of the material they posted in the past that you enjoyed.
Big tasks become
much simpler if you break them into smaller steps. Managing an Amazon business
involves doing many different things from marketing to developing new products.
So how can you
make sure you do everything you need to – and still make a decent profit? Break
the work down into daily tasks during the week.
If you already
have products on Amazon, we have the perfect weekly schedule for you. If you
are still sourcing your first product – focus 100% on getting the first product
ready – then follow this simple plan to manage your business.
Monday – Performance Day
To know where
things are going right and where things are going wrong – you need to review
your business performance in detail
Every Monday morning go through all your SKUs sales and profits and check how they’re doing, from conversion rates to keyword position. You can check all of these metrics using software like AMZ Tracker or Tracker M.
For each SKU check
the sales over the last seven days, the refunds, stock levels, and do a quick
review of the competition.
fixed day for a particular task means you can systematize your Amazon business
and grow faster.
Tip 2 Tuesday – New product day
Do some research
for new potential items, even if you don’t have the cash to add them now.
Looking at other listings and products will teach you how to optimize your
listing and give you ideas for better niches in the future.
Keep adding new
product ideas to a list and begin to action quotes and development for those
Tip 3 Wednesday – Sourcing day / Supplier Day
For the products
on your list, check Alibaba.com to get a quick idea of the price. For the top
three items, start reaching out to suppliers and getting accurate quotes,
material options and samples.
Even if you’re
still doing your first product, this planning could help you future-proof your
business. So if your niche becomes too competitive, or you’re doing well and
want to expand, you’ll have items 2,3 and 4 ready to go so you can get up to
You can also use
this day to work with your existing suppliers on improving your products. From
packaging to materials – there is always something you can make better that
will result in more long term profits and sales.
Tip 4 Thursday – Pay per click day
per click will also boost your organic rankings. Take the time to download all
the reports, and review the impressions, conversions and sales for every
also massively boost your organic ranking so it is worth taking the time to
Tip 5 Friday – Extra marketing day
Marketing is the
cornerstone to winning on Amazon after you have launched your product. You
cannot just expect the product to sell itself – so the more marketing you do –
the better results you will have.
Even if you’ve
just launched one product, set aside one day a week to lay the foundation for
marketing off-Amazon. If you do this systematically every week you’ll start to
see great results within a few weeks.
extra marketing you can do to boost sales and put it into action ASAP.
Tip 6 Saturday or Sunday – Study day.
The only way to
win long-term on Amazon is to continually study. Check out the AMZ Tracker
YouTube channel for more tips and guidance. Once every month, do a detailed
review of your Amazon business – and take a day or 2 to plan out your main
tasks for the upcoming month also.
Page 1 on Amazon
is where all the sales are. If you are not on page 1 you are going to struggle
to make money with your product.
So how do you
increase your organic ranking?
In this article
we cover the top 7 tips for improving the ranking of your products in the
Tip 1 Extra Markets in Keywords
In your Amazon
SEO, Title, Keywords and Bullets you need to cover off all the other related
products and topics your customer might be looking for. Try to put yourself in
their shoes and think about what other products your customer may buy.
If you are
selling an electrician’s tool belt, then it is likely your target customer is
also buying books and specialist tools about being an electrician, or for their
day-to-day work. Or someone interested in Yoga might look up several Yoga
products – but also the names of Yoga teachers or books.
You put in
months of work and now your product is finally ready to sell. What’s next?
In this article
we’re going to cover the top tips for launching your new product into the
Tip 1 First Reviews BEFORE a big launch
Before doing a big product launch it is better to have a few reviews as more people will buy an item that others say is good. Products with no reviews have a very low conversion rate. But even only 5 to 10 reviews is enough for buyers to trust your product.
In this article
we’re going to cover 7 great niches for products to sell on Amazon.
Niche 1 Exercise Equipment
This makes a
great market because people don’t just buy one item.
keep buying more and more new tools every few months. For example, someone
might buy a water bottle, yoga mat, massage ball, massage stick, and stretch
bands to do their normal workout routine.
If you sell these
items on Amazon you can also cross-sell many of the products.