In this article
we cover your first seven days of your Amazon business, and what you need to do
to get going. If you are selling already you can use this as a template for
launching your next product.
Your goal for
the week is to have samples of the product you are going to order on their way
to you.
Day 1 Product Research
Amazon is
constantly changing.
A product that
was excellent last month could suddenly have 10 aggressive new competitors this
month. A niche becomes hot and everyone floods in.
That’s why you need to do your product research quickly and get the product into Amazon to test it in the minimum time possible, because sometimes you only have a few months’ window when sales are strong and competition is low.
Following on from
our Pinterest article last week – how can you reach even more influencers?
Everyone wants
to be an influencer these days. But it is hard to go from 0 to 100,000
followers. The competition has increased.
So how do you
get your product in front of millions of followers?
The best way is
to work with people who already have big followings. In this article we cover
the top 7 tips for reaching social media influencers about your Amazon
business.
Tip 1 Keep it Personal
Whichever channel you target, remember that influencers get hundreds of emails a week asking them to promote people’s products.
They get
constant spam. A lot of the messages are canned templates. You can make your
message stand out by tailoring it to the specific person you are contacting and
by referencing some of the material they posted in the past that you enjoyed.
Big tasks become
much simpler if you break them into smaller steps. Managing an Amazon business
involves doing many different things from marketing to developing new products.
So how can you
make sure you do everything you need to – and still make a decent profit? Break
the work down into daily tasks during the week.
If you already
have products on Amazon, we have the perfect weekly schedule for you. If you
are still sourcing your first product – focus 100% on getting the first product
ready – then follow this simple plan to manage your business.
Monday – Performance Day
To know where
things are going right and where things are going wrong – you need to review
your business performance in detail
Every Monday morning go through all your SKUs sales and profits and check how they’re doing, from conversion rates to keyword position. You can check all of these metrics using software like AMZ Tracker or Tracker M.
For each SKU check
the sales over the last seven days, the refunds, stock levels, and do a quick
review of the competition.
Designating a
fixed day for a particular task means you can systematize your Amazon business
and grow faster.
Tip 2 Tuesday – New product day
Do some research
for new potential items, even if you don’t have the cash to add them now.
Looking at other listings and products will teach you how to optimize your
listing and give you ideas for better niches in the future.
Keep adding new
product ideas to a list and begin to action quotes and development for those
items.
Tip 3 Wednesday – Sourcing day / Supplier Day
For the products
on your list, check Alibaba.com to get a quick idea of the price. For the top
three items, start reaching out to suppliers and getting accurate quotes,
material options and samples.
Even if you’re
still doing your first product, this planning could help you future-proof your
business. So if your niche becomes too competitive, or you’re doing well and
want to expand, you’ll have items 2,3 and 4 ready to go so you can get up to
speed quickly.
You can also use
this day to work with your existing suppliers on improving your products. From
packaging to materials – there is always something you can make better that
will result in more long term profits and sales.
Tip 4 Thursday – Pay per click day
Optimizing pay
per click will also boost your organic rankings. Take the time to download all
the reports, and review the impressions, conversions and sales for every
keyword.
Advertising can
also massively boost your organic ranking so it is worth taking the time to
optimize it.
Tip 5 Friday – Extra marketing day
Marketing is the
cornerstone to winning on Amazon after you have launched your product. You
cannot just expect the product to sell itself – so the more marketing you do –
the better results you will have.
Even if you’ve
just launched one product, set aside one day a week to lay the foundation for
marketing off-Amazon. If you do this systematically every week you’ll start to
see great results within a few weeks.
Think about
extra marketing you can do to boost sales and put it into action ASAP.
Tip 6 Saturday or Sunday – Study day.
The only way to
win long-term on Amazon is to continually study. Check out the AMZ Tracker
YouTube channel for more tips and guidance. Once every month, do a detailed
review of your Amazon business – and take a day or 2 to plan out your main
tasks for the upcoming month also.
The first thing
a customer sees when they are searching for a product is your main product
photo. A great main image will entice buyers to click on your product and
eventually to buy it also.
A great image
could increase your conversion rate by 2x or even 5x or more – so investing
your time, effort and some money to have a great product photo can massively
impact your business.
In this article
we’re going to cover the top tips on how to optimize your Amazon photos.
Tip 1 Review your Competitors’ Photos
Head over to
Amazon and search for the niche you are interested in. Check out the top 10
competitors’ photos.
Page 1 on Amazon
is where all the sales are. If you are not on page 1 you are going to struggle
to make money with your product.
So how do you
increase your organic ranking?
In this article
we cover the top 7 tips for improving the ranking of your products in the
Amazon marketplace.
Tip 1 Extra Markets in Keywords
In your Amazon
SEO, Title, Keywords and Bullets you need to cover off all the other related
products and topics your customer might be looking for. Try to put yourself in
their shoes and think about what other products your customer may buy.
If you are
selling an electrician’s tool belt, then it is likely your target customer is
also buying books and specialist tools about being an electrician, or for their
day-to-day work. Or someone interested in Yoga might look up several Yoga
products – but also the names of Yoga teachers or books.
To win on Amazon
you need to drive traffic from off Amazon. That way it boosts your organic
Amazon ranking, gets your more sales and increases your sales velocity – a key
ranking factor
In this article
we’re going to cover the top 7 tips on marketing your Amazon products on
YouTube.
Tip 1 Short but Sweet
People’s
attention spans have decreased and they want content to make an impact right
from the start.
They don’t have
30 minutes to watch a video. Keep your videos from 8 to 20 minutes or less, and
try to start off on a high note.
You put in
months of work and now your product is finally ready to sell. What’s next?
In this article
we’re going to cover the top tips for launching your new product into the
Amazon marketplace.
Tip 1 First Reviews BEFORE a big launch
Before doing a big product launch it is better to have a few reviews as more people will buy an item that others say is good. Products with no reviews have a very low conversion rate. But even only 5 to 10 reviews is enough for buyers to trust your product.
In this article
we’re going to cover 7 great niches for products to sell on Amazon.
Niche 1 Exercise Equipment
This makes a
great market because people don’t just buy one item.
Fitness fanatics
keep buying more and more new tools every few months. For example, someone
might buy a water bottle, yoga mat, massage ball, massage stick, and stretch
bands to do their normal workout routine.
If you sell these
items on Amazon you can also cross-sell many of the products.
How do you know
this product is going to be a winner?
From Margin to
Size, in this article we will compare a good vs a bad product on Amazon.
Tip 1 Sales Volume
Even though
revenue may be high for a product, when you are first starting out – looking
for products with a good sales velocity is key.
A great product
will sell 300 to 1000 units or more a month. To hit this kind of number you
need the top five products for that niche to be selling at least 3000 units a
month in total.
Once you have
set up a promotion in AMZ Tracker, you then want to spread the deal to as many
potential customers as possible.
The best way to
do this is through the VIPON platform and also by creating videos for V Show.
Another great
way is to reach out to social media influencers about your Amazon business.
There are hundreds of instagrammers and facebook groups with 10,000 to 100,000+
followers in every kind of niche.
Imagine how
getting your product in front of a few groups could boost your sales!
The title, main
features or bullet points and the back end search terms are the most important
factors in being found by the Amazon search algorithm. In this article we cover
the top things you need to know for boosting your sales using search terms in
the backend of your listing.
Email is still one of the highest converting marketing channels. And it costs almost nothing to send an email. All the content can be automated and potentially drive extra sales and reviews for your products.
In this article, we are going to cover the top 7 tips on using email marketing to boost your profits and performance on Amazon.
Tip 1 Product Feedback The very first step in optimizing your email marketing is to get an email out to new customers who have ordered your product.
Maybe you are
considering launching some new products. Why would you want to launch products
through Amazon FBA? In this article we cover the top 7 benefits of using FBA or
fulfillment by Amazon.
Benefit 1 Trust
Amazon has spent
over 20 years building its reputation. Customers trust Amazon. More than 100
million people have an Amazon Prime account and 300 million plus shoppers visit
the platform.
By selling your
products through Amazon you leverage this trust. A normal e-commerce site may
have conversions between 1% and 3%, whereas products in Amazon can have
conversions of 10% to 30% or more.
By selling
through Amazon, especially through Fulfillment by Amazon, you get an automatic
sales boost for your products.
Benefit 2 Amazon Picks and Packs
If you use
fulfillment by Amazon, every time a customer places an order their staff and
robots will find the item, pack and label, and send out the shipment. Even if
you have a sudden surge or promotion, Amazon’s infrastructure can handle
shipping out thousands of your product in a single day.
If you had to
manage this, and you had a sudden surge in demand, your own warehouse might not
be able to cope with all the additional work.
Benefit 3 Return Handling
If there’s a
problem with your product or a customer wants to return it, Amazon will handle
the returns on your behalf. This saves a lot of headache and overhead. Often,
they will relist the item for you if there is no sign of damage to the
packaging or product.
Benefit 4 Warehouse Space
Even a new
seller can store 5000 standard size products, or 500 oversize products in
Amazon’s warehouse from day one. It would be very expensive for you to rent a
similar amount of space. After a few weeks of selling on Amazon, they increase
the limit of how much you can store.
You get an
almost unlimited size warehouse if you use fulfillment by Amazon. And, if you
had your warehouse and reduced how much stock you’re holding you would still
have to pay the overhead for the warehouse.
Whereas in
Amazon you can increase or decrease how many units you’re holding without
affecting your overheads.
Benefit 5 Customer Service
Amazon handles
customer service related to the order on your behalf. Yes you need to answer
some emails, but the vast majority is handled by Amazon. If someone calls
wanting to know where their shipment is, Amazon’s team is available 24-7 so you
don’t have to be.
Benefit 6 Discounted Shipping and Prime
Amazon has tens
of millions of customers using Prime. They get free or heavily discounted
shipping. This makes shopping on Amazon even more appealing. If you ran your own e-commerce and shipping
operation your small volumes would mean that you have to pay a high price.
By leveraging
Amazon’s system, the delivery cost to the customer is reduced and they are far
more likely to buy if they are already a Prime member.
Benefit 7 Automation
Using
fulfillment by Amazon lets you automate nearly all the aspects of your
business, including everything to do with the shipping, storage, labeling and
general warehousing tasks. This saves you a lot of effort, time and capital.
An additional
bonus of selling on Amazon is growth. Amazon represents more than 50% of all
E-Commerce in the USA and it is growing at 20 to 30% every single year. There
has never been a better time to start and launch products.
Amazon changes
every day. New competitors enter the market, or existing competitors change
their price or offer. You need to stay on top of your product and react to the
market as it shifts. In this article we cover the top 7 metrics you need to
regularly monitor for any products you sell on Amazon.
Getting extra
traffic to your listing can mean the difference between failure and success.
Every extra sale that comes from your off Amazon marketing boosts your rank and
performance. In this article we cover the top 7 tips on marketing your Amazon
products on Facebook.
Tip 1 Set Up a Brand Page
Using photos
about your category, set up a brand page that will attract people in your
general niche but not specifically for your product. Try to keep the topic as
wide as possible to get as many different buyers to follow your page or group.
For example, if
you’re selling a garlic press, set up a Facebook group for cooks and cooking.
This way – more people are likely to be interested and it should cost much less
to market to them.
Tip 2 Daily Content
The secret to
building a group is to offer great content on a daily basis. It is hard to keep
people’s attention so focus only on sharing images and articles that really
resonate with your audience.
Don’t try to
sell sell sell. Search the Internet and Facebook for useful content that your
users will like and repost it within your group.
Try to share things that add value to your members, and not silly photos.
Tip 3 Set Up Targeted Ads
It’s much
cheaper to advertise to your own group than total strangers. The ROI can be
really high on these types of ads. Also – if you set up your group right –
there will be many buyers in your group that hadn’t specifically been looking
for the product but now that you are offering a deal – they jump over to Amazon
and buy.
First build your
group to a decent size by sharing useful content. Then you can switch on
targeted ads aimed at the people within your group. Ideally you want to get to
a few hundred members or more before running any promotions or advertisements.
Tip 4 Don’t Try to Sell Directly
We’re all
bombarded by advertisements and people claiming that buying their product will
change our world.
Instead of
pushing a product on your group, give a few members a discount or free item and
ask them to talk about it to your group. People trust referrals and word of
mouth much more than your direct sales message. Start by asking for 10 people,
and if there is more demand you can expand the offer later.
Tip 5 Single Use Coupon
Make sure when
setting up a promotion on Amazon that you use single-use coupons only, and that
you uncheck for the promotion to be displayed on your page.
You don’t want
customers to see the code for a free or heavily discounted item. You can also
share your AMZ Tracker deal to your own facebook group to get more people
interested and buying your product. Remember not to overload your group with
sales messages but share things people will like 9 out of 10 posts.
Tip 6 Keep Building Your List
Keep targeting a
wider audience and find pictures, news stories and reports to share with them.
Instead of
trying to sell to them, try to make them want to log in every day to see what
valuable content you are sharing. Build up trust with your audience so that
when you recommend something they want to buy.
Also – try to
get members to interact with your posts by asking for comments or for their
opinion on something. The more people interact and are engaged the more likely
they are to buy your product when you do promote it to them – as you have built
the trust already.
Tip 7 Best Type of Post
Studies show
that sharing link posts in the evening with your own custom image will lead to
the greatest amount of interaction with your fan base. So create a compelling
blog story and use Facebook to share the info. You do not always have to create
100% unique posts.
People are interested in learning about new trends, products and ideas – so as you come across these share them.
This is also a great way to get new product feedback – as you can share your ideas with your own audience before ever launching the product. The more say they have on your product in the early stages of development the more likely they are to buy later too.
In this article
we are going to cover the Top 7 tips on how to find great profitable product
ideas for Amazon.
You do not need
an expensive tool to research ideas. If you want to check how well something is
selling on Amazon – you can use the Unicorn Smasher FREE chrome extension to
see product sales estimates for Amazon.
